Do you remember the Events app that Facebook had? Perhaps you forgot that the social media giant took it down in favor of something different. Long Island advertising agencies should bring their attention to its substitute: Facebook Local. It’s a unique mobile app, but what is it all about? For those that are curious to learn more, the following information should prove to be insightful, regardless of how much you use this platform. If you’d like a general description of Facebook Local, you might be able to look at it as the previous Events app, only with elements of Yelp thrown in for good measure. With the app in question, not only will you be able to check out places in your area, but specific shots that your Facebook friends checked into. These places include, but aren’t limited to, bars, restaurants, and small businesses in general. The functionality doesn’t stop here, though, as the likes of fishbat will tell you. Did you know that Local is separate from the main Facebook app, too? This is beneficial, mainly because it allows information to be given in a neater way. Instead of having all the information in one location, thereby running the risk of clutter, it’s broken up in order to be easier to consume. Long Island advertising agencies can attest to the notion that this leads to better user experiences across the board. Are you the kind of person that likes to attend certain events if they’re in your area? If so, Local will provide even more incentive. Local will allow you to keep track of trending events before they occur, which means that you won’t have to miss the next fair, concert, fundraiser, or what have you. For those that like to take part in festivities like these, Local will provide the information you need with little hassle. Events was an interesting app from Facebook, but it’s clear that it was capable of much more. Local is evidence of this, as it has been able to bring more to the table. Not only can people learn about the various businesses that their Facebook friends enjoy, but they can stay up-to-date in regard to events that are slated to occur. These are just a few reasons why more social media users should consider using Local and everything it offers. Please visit fishbat for details about social media services.
Do you think you know everything there is to know about search engine optimization? It’s possible that you read an article with mistakes, or perhaps you’ve been told the wrong thing a time or two in the past. Whatever the case may be, there are quite a few Long Island SEO falsehoods that seem to be repeated more often than they have the right to. Here are just a few of the falsehoods in question that will help you become more well-versed on this topic. “You’ll get found on search engines overnight.” This is one of the most popular Long Island SEO falsehoods that should be addressed. According to companies such as fishbat, a company cannot promise another company that they will rank in a short amount of time. As a matter of fact – and this is especially true for new businesses – it can take months before positive results can be reported. This is a long-term process that requires patience. “If you include multiple links, you’ll rank in no time.” When creating content, either on your website or somewhere else, you may be under the impression that more links are better. This couldn’t be any further from the truth, as it can be seen as spam. As a result, any progress that you might have made is likely to be undone. Anyone that understands SEO will agree, so if you plan on including links in your content, do so with care. “SEO doesn’t require web design.” In order to get the most out of SEO as possible, high-end web design is required. Search engines, Google and otherwise, have become more focused on how well a website performs in addition to the content that it provides. Let’s say that your site isn’t responsive, meaning that it isn’t easily read on smartphones like it is on computers. This can actually hurt matters from an SEO standpoint, which is one of the reasons why web design plays a huge role in the matter. There are many SEO facts that can be found online, but these also come with a fair number of mistruths. The latter should be thoroughly researched, so hopefully the information covered earlier will be able to help. SEO, when implemented well, can make a considerable difference. Not only will it help businesses achieve more awareness on search engines, but this can go a long way in boosting sales, which is arguably the most important ecommerce goal. Please consult fishbat if you would care for more info about what you’ve just read.
Social media is a broad platform, so it should come as no surprise that businesses would like to advertise on it. Facebook ads have become popular for this reason and it’s safe to say that many Internet marketing companies have taken advantage of them already. What are the biggest selling points that these ads have to offer, you may wonder? Here are just 4 that should encourage you to make this investment in the future. One of the biggest selling points of Facebook ads is the sheer number of people that are active on the social media platform in question. According to reputable companies such as fishbat, Facebook boasts more than 2 billion users, which makes it one of the largest websites in the world. With these ads, you have the potential to reach out to this massive audience. Internet marketing companies can benefit from this tool if they know what to do. What about the targeting benefits that Facebook ads have to offer? To expand on this, if you’re operating a small company in Florida, chances are that you’d like to keep things local. What this means is that you can use these ads in order to focus solely on Florida residents, resulting in stronger leads. This is just one of the many ways that you can tailor said ads to your liking, so feel free to play around with them as you’d like. Facebook ads have the benefit of coming in various forms, too. There are some ads that are built with slideshow presentations, which feature numerous images. Others incorporate video content, which arguably makes them more engaging to the average person. Business owners have their own preferences when it comes to the ads in question. It’s fortunate that there is plenty of freedom to be enjoyed in this respect. The sheer management of your ads is one of the most important features that Facebook can draw attention to. For the sake of argument, if you have a product that’s seasonal, chances are that you’ll only want to advertise it for a certain length of time. You can build your Facebook ads to run for said length of time before they conclude. It’s another level of freedom that makes these ads all the more worthwhile. Would you like more details regarding Facebook advertising? Please visit fishbat today!
Education is one of the most important services that we, as a society, can provide to others. Not only does it help people develop unique skills, but it goes a long way in terms of finding jobs later on down the road. Some schools might require marketing assistance, though, which is where reputable Long Island advertising agencies come into the picture. For a better understanding of the benefits that said agencies offer, read on. When it comes to the ways that a Long Island advertising agency can help any school, social media is a great place to begin. Let’s say that someone logs onto Facebook and is met with an ad showcasing a school offering a program they might find interesting. It would make sense for the individual to click on the link in order to learn more. This is just one of many ways that firms like fishbat can use social media in order to help schools. SEO is another useful service that any school would be able to benefit from. Let’s say that, for the sake of argument, that an institution is best known for its law degrees. Terms like “criminal justice schools in New Jersey” and “New York law schools” might be worthwhile terms to focus on, especially from a content standpoint. The more that a school is found based on particular search terms, the more likely it is that they will see high enrollment rates. What about web design, which is one of the most invaluable services that any Long Island advertising agency can provide? After all, if a website is easy to access and navigate, those that visit will be interested to learn more. When the site in question is more difficult to use than it should be, chances are that people will leave just as quickly as they arrive, which results in an increased bounce rate. For any school, a high-quality website is recommended. When it comes to marketing services for schools, the ones discussed earlier are just a few. One of the most important goals of any educational institution is to acquire new students with each semester, especially as older ones graduate. Low enrollment rates may be concerning, but they can be fixed with the proper solutions. If it comes down to a lack of effective marketing, rest easy knowing that there are numerous agencies that can help. Please visit fishbat for more information about what you’ve just read.
If there’s one change that has impacted Long Island SEO, perhaps more than anything else, it would be the rise of mobile platforms. No longer do people have to be at their computers in order to access the Internet. Instead, performing a Google search, looking up something online, or what have you can be done right from one’s smartphone. If you’d like to know if mobile matters more to desktop, or vice versa, please read on. For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service. The convenience factor of mobile devices like smartphones can’t be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world’s information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms. Despite what you may think, or have been told, desktop deserves to be the SEO conversation as much as possible. First and foremost, you have to look at customer behavior. If someone researches a product on mobile and eventually makes a purchase on desktop, this is a type of behavior to be addressed. Furthermore, it can be argued that desktop serves to complement mobile platforms and vice versa. In short, desktop isn’t going anywhere. While we are on the subject of desktop versus mobile platforms, let’s look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future. Would you care for more details about SEO? If so, please contact fishbat now.
How much do you know about holiday marketing? As this time of the year sets in, it’s fair to assume that your life will become considerably busier. This is especially true for business owners, as they’ll want to increase their traffic and bring in more customers. The aforementioned marketing is necessary, as any Long Island advertising agency can attest. For a better understanding of this process, keep the following questions and answers in mind. “What is holiday marketing, anyway?” For those that don’t know what holiday marketing is, it’s essentially a practice that entails reaching out to potential customers during the holiday season. This is done with a variety of campaigns, each one designed with the purpose of connecting with people. Holiday cheer and festivities abound with these strategies. Of course, they must be carried out by reputable Long Island advertising agencies. “What makes a holiday marketing campaign stand out?” The answer to this question will vary based on many elements, including the brand itself and the products or services it offers. However, most campaigns succeed around this time of year because of images. When festive images are included, campaigns become more engaging. It’s also worth noting that when ads showcase unique deals, people will be more enticed to shop. When these requirements are met, the campaigns in question are more likely to succeed. “If I’m running ads on social media, can I track them?” Social media ads are common during the holidays, so it’s fortunate that you can track their progress. The social media channels that we use come with tools that allow for in-depth information including audiences and budgets. As the likes of fishbat will tell you, this information goes a long way, not only for your current campaigns but the ones you’d like to run in the years to come. As you can see, there is much to know about holiday marketing in general. It’s understandable that there are many people that don’t know about the process in question, so the questions and answers provided should be heeded. Any Long Island advertising agency will tell you that the holiday season is a must for business owners. By getting involved during this bustling time of the year, the likelihood of success will be greater. Would you care for more information about online marketing? If so, please visit fishbat.
If you’re not familiar with pay-per-click by name, you may know certain elements. Ads that are placed on websites are common, but you may not know that companies will only pay for the ads in question when they’re clicked. Long Island SEO companies understand the importance of PPC, but how can it be done well, you may wonder? The following do’s & don’ts are more than worth noting for your marketing endeavors. DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user’s attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts. DON’T forget that keywords matter. If you’re even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same. DO recognize the importance of calls to action. In general terms, a call to action is designed to influence a target customer or demographic. For example, if you expose them to a product you have for sale, you might encourage them to learn more with a “click here” prompt. This is an example of a CTA coming into effect, and to say that it matters for PPC purposes would be an understatement. Anyone that works in marketing should bring these concepts together. DON’T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you’ll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you’ll be happy to know that others have encountered this pitfall before you. It’s a simple matter of recognizing said mistakes and learning from them. By doing so, you’ll see greater value in PPC. Would you like more information regarding PPC and SEO? Please visit fishbat today!
To say that we are living in a digital age would be an understatement, and a good part of this can be attributed to the rise of smartphones. With these mobile devices, we practically have the world at our fingertips, which brings us to the topic of social apps. These programs are beneficial for our day-to-day lives, depending on the types of social media we use. Furthermore, they can benefit Long Island advertising agencies in the long term. Here are 4 ways that it can be done. One of the benefits of social media apps – and your local fishbat Long Island advertising agency will agree – is their quickness in terms of performance. Simply put, they can be used in an instant. Much of this can be attributed to the lessened power these mobile devices have compared to computers, meaning that their applications must accommodate them. With that said, this type of immediacy is just one of many benefits that reputable authorities like fishbat can shed light on. Next, social media apps tend to be relatively basic on the surface. The reason why this is a benefit, more than anything else, is that they are far easier to use. Facebook, for example, has its mobile app structured in such a way that a user can switch between certain sections on the fly. They can go through their news feed one moment before clicking on the marketplace the next. The more simplified these apps are, the more appealing they become. Another benefit of social media apps is that they can be used anywhere. Are you waiting for your name to be called at the doctor’s office? What if you’re at the restaurant waiting for your check? Whatever the case may be, this sense of accessibility is ideal for those that are always on the move. You can access your social profiles from virtually any location, which makes these programs all the more worth downloading. The final point to make, as far as the selling points of social apps are concerned, is the constant evolution they undergo. If you know anything about technology, you know that it has changed over the course of time. The devices that we use, smartphones included, have changed in such ways that they have become more user-friendly. Changes like this will continue to occur, which will only make social apps that much more appealing. Would you like more details about Long Island advertising agencies? Please consult fishbat now!
Search engine optimization efforts aren’t to be kept in a bubble or boxed in a corner. SEO is meant to be diversified so that businesses can obtain the most bang for their buck. Those that operate or work for Long Island advertising agencies will be able to agree, but it’s important to understand just how these efforts can be diversified to begin with. For a better understanding as to how this can be done, the following information is worth noting. First and foremost, your local fishbat Long Island advertising agency will recommend written content. This comes in many forms, chief among them press releases for news and blog posts for general purposes. Not only does high-quality content matter, but it can be treated with links that search engines can recognize. Such content matters, but there are other ways to make your SEO efforts more diverse. Nonetheless, reputable authorities like fishbat will tell you that this is a good place to start. Second, take advantage of the social media networks at your disposal. Granted, not every platform is going to be beneficial, which makes sense given the audiences they draw and the interests they’re focused on. Nonetheless, if you know which ones to use, you can benefit from the services they offer. Everything from content scheduling to ads can be used to expand your business in many ways. Needless to say, this includes SEO as well. Another area to focus on, from an SEO standpoint, is web design. Did you know that the quality of a website, in terms of functionality and otherwise, can have a major impact on how it’s found on different search engines? If your site offers a poor user experience, your bounce rate will increase, which is nothing short of detrimental. It plays to invest money in web design, not only in regard to traffic but SEO as well. If you’re looking for ways to make your SEO more diverse, the methods covered earlier can go a long way. You’d be amazed by what search engines look for, but it can be difficult to craft content if you’re inexperienced. This is where hard work, not to mention skill, comes into play. For those that are willing to put in the effort, not only will you show up more often in search engine results but your business will ultimately make more money. Would you like more information about SEO? If so, visit fishbat today!
For many people, personal trainers offer a slew of advantages. Not only can they help people partake in strong workout regiments, but they can develop dietary plans as well. Personal trainers are a necessity for many people, but these specialists will need help in order to get the most out of their marketing ventures. If you’d like to know how Internet marketing companies can benefit personal trainers, here are 4 talking points to consider. One of the numerous perks of Internet marketing companies is the slew of social media capabilities. Personal trainers should make it a point to be active on Facebook, Twitter and other social channels in order to target potential clients. This is especially true when targeted ads come into the picture. These ads can be adjusted in various ways, which makes appealing to certain demographics easier. Reputable authorities like fishbat.com will be able to tell you more about this. Next, personal trainers should take advantage of content creation. If someone is looking to work out, perhaps he or she will look up videos detailing the best fitness regimens. As a trainer, it’s in your best interest to record and post such content. Not only will your current clientele see value in it, but there’s a good chance that it will attract newcomers, which can increase said clientele as well. What if a personal trainer’s website is up to par with modern expectations? They can rest easy knowing that many marketing companies offer web design services, which are imperative in the digital age we live in. A trainer’s website should contain everything from an “about us” section to any products and services that are offered. The more intuitive a site is, the more engaging it will be for all users, regardless of how tech-savvy they are. Lastly, personal trainers can benefit from SEO, which is vital for those that are looking to rank on different search engines. If someone types in your job title or the services you offer, it’s a given that you’ll want to show up for them. SEO is not only a long-term process, but it involves plenty of work from the services covered earlier. If an SEO strategy is tight, a personal trainer will see considerable returns. If you would like more information regarding what you have just read, please visit fishbat.